Dean Foods

  • Customer Sales Planning Manager (Foodservice & Ice Cream)

    Job Locations US-TX-Dallas
    Requisition ID
    # of Openings
    Bachelor's Degree
    Relocation Assistance
  • DeanLineup_2016-17_R4 with OV 1024 size


    Job Description:  

    Develop and manage the customer marketing strategies to support and grow the assigned Dean Foods business. Act as the commercial lead working cross-functionally, both internally and externally. Cross functional partners to include; Marketing, Demand Planning, BU Finance, Revenue Management and Field Sales. Support and influence the customer business planning process to drive strategic alignment with the Dean Foods key initiatives. Act as a collaborative partner representing sales in the development of executable brand strategies.


    Principal Accountabilities include but are not limited to:

    • Develop and manage the overall customer activation strategy for the assigned Dean Foods business.
    • Contribute to the development of account specific concepts in conjunction with our shopper marketing agency.
    • Own the timeline and development of the required selling materials for the assigned business unit.
    • Lead the analysis and tracking of key customer KPI’s, leveraging IRI Market Advantage
    • Lead the development of the DSMP objectives for the assigned business.
    • Lead the analysis and reporting of the account planners for the assigned business.


    1. Develop and manage the customer activation strategy
      • Act as the commercial sales partner/liaison – Transform Marketing strategies into Sales initiatives and serve as the conduit between field sales and the Marketing team.
      • Develop and evaluate business building opportunities, including ROI metrics, providing guidance and recommendations to the business.
      • Employ a strategic focus through fact based analysis to support key marketing objectives.
    2. Customer Planning Material Development
      • Develop timelines and track the progress of the development of all required planning materials
      • Ensure planning materials meet the established guidelines and the needs of the field sales team.
      • Actively work cross functionally with business team to develop best in class selling materials.
      • Act as the primary conduit between the business team and field sales.
      • Compile field sales input on key issues to develop and shape the most effective sales strategy.
      • Deliver continuous improvement by providing the business team with sales insights.
    3. Analysis
      • Develop and lead the analysis of the business DSMP objectives.
      • Develop and communicate monthly reporting derived from account plans to ensure compliance with the Dean Foods execution objectives.
      • Assist broader team in the development of analytics/insights for the customer planning process.
      • Provide input to the demand planning team on new item launches as well as disruptive promotional activity.


    Job Requirements

    • Bachelor’s Degree required.
    • 7-10 years of total work experience (CPG industry preferred).
    • 5+ years of direct account management (CPG industry preferred).
    • Must be a confident presenter.
    • Must have strong knowledge and understanding of current trends in effective customer marketing.
    • Progressive responsibility in account management and possess strong analytical skills.
    • Proven ability to balance the requirements of cross functional partners.
    • Excellent oral and written communication skills.
    • Strong attention to detail, style guidelines, and corporate sensitivities.
    • Ability to multi-task and work in self-directed fashion when necessary.
    • Ability to represent the company and the function in a competent and professional manner.
    • Strong organizational skills, process management and influencing skills.
    • Strong business acumen.
    • Ability to operate in a lean organization with limited direct resources.
    • Bias toward action.

    EEO Statement

    Dean Foods considers marijuana (including medical marijuana) to be an illegal drug. Dean Foods will rescind offers of employment to applicants who test positive for marijuana (unless restricted from doing so by state or local law). Dean Foods is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.


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