The Area Sales Representative is responsible for gaining new accounts and developing current accounts in a specific geographic area. Performs sales call at buyer’s office or direct with store owner. Responsibilities includes distribution and space management, development and execution of ads, promotions, pricing, displays and territory plan. 

• Directly leads one or more customer relationships and oversee all potential business in a specific territory
• Secures authorizations on products.
• Responsible for store level selling in assigned national and regional accounts
• Sells in Dean DSMP standards for schematics and space maintenance.
• Ensures products are within defined retail pricing architecture
• Communicate activity sold to customer through sales execution team.
• Leads account planning process including annual marketing calendar and sales execution framework.
• Delivers annual customer plan for sales volume and gross margin.
• Works with field finance to identify product void and lift analysis and determines appropriate action through sales operations team.
• Provides recommendations on RFPs/bids.
• Coordinates, communicates, and monitors monthly price changes.
• Manages trade spend and execution of ads and marketing plan.
• Responsible for customer compliance on terms and payments
• Conducts customer business reviews and sales presentations with customers.
• Performs other duties as assigned.

Requirements:

• Bachelor’s degree is preferred; High School diploma or equivalency is required.
• A minimum of 1 year of sales experience preferably in food or beverage industry.
• Must have a valid driver’s license and a good driving record.
• Proficiency in Microsoft Office Suite.
• Excellent verbal/written communication skills.
• Skill in organization, time management, prioritization, and attention to detail. 
• Ability to adapt to changing organizational and operational needs. 
• Strong team player who is able to work across multiple functions and disciplines. 
• Must be able to pass all pre-employment screens (including drug, background and criminal checks).