Dean Foods

Brand Manager - Dairy Pure

US-TX-Dallas
Requisition ID
2017-2442
# of Openings
1
Category
Advertising/Marketing/Communications
Education
Bachelor's Degree
Relocation Assistance
No

DeanLineup_2016-17_R4 with OV 1024 size

This individual will be responsible for building and managing the activation plans for Dean Foods’ $2B DairyPure brand across key channels and national accounts including eCommerce.  In addition, this individual will be responsible for building and managing the nascent DairyPure cultured business in the $1.1B cottage cheese category and $2B sour cream category.     

 

  • Translating the DairyPure campaign idea into a volume-driving in-store activation program that supports the portfolio throughout the year at key selling windows.
  • Owning the DairyPure cultured P&L and building the cultured portfolio to over $xMM in sales.
  • Supporting the launch of DairyPure Cottage Cheese Mix-Ins in 2018
  • Supporting the transition of local dairies to DairyPure-branded base business cottage cheese in 2018
  • Owning the 3-year annual planning process for these businesses.
  • Leading media, creative and packaging agencies from briefing through execution and post-analysis.
  • Partnering with field marketing and sales to execute regional & customer overlays to national initiatives.
  • Defining sales execution framework (Distribution, Shelving, Merchandising & Pricing)
  • Partnering with Innovation and R&D to develop a 3-year innovation strategy and pipeline.
  • Identify, partner with, and manage external vendors in the execution of research projects.
  • Leading cross-functional teams from insights through commercialization.
  • Manage multiple time-sensitive projects at a time to deliver actionable results
  • Maintain the DairyPure budget and ensure adherence to plan
  • Use syndicated (Nielsen/IRI data) and proprietary data sources (internal sales data)
  • Perform other duties as assigned

 

Job Requirements:

  • Bachelor’s degree in Marketing, MBA preferred.
  • Classically trained brand marketer with 3+ years’ experience on national CPG brands.
  • Food experience in a DSD, warehouse (Direct and/or Broker), and eCommerce driven business preferred.
  • Marketing Competencies:
  • Understanding of the 4Cs: Collect, analyze and interpret accurate data on the 4Cs (Consumers, Customers, Competitors, and Channels) to develop sound insights and action plans that serve as the foundation for the development of winning marketing strategies and tactics.
  • Business Acumen & Total System Economics: Develop knowledge of the business and trade economics and processes to make informed decisions that result in maximizing profitability.
  • Marketing & Brand Strategy Development: Develop the brand and business strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue, share and profit growth.
  • Digital & Social Media Strategy & Execution: including management of media elements that will maximize ROI from media investments.
  • Agency, External Partner & Cross-Functional Leadership: Set direction and manage relationships (including budget and performance) with all third-party agencies, including advertising agencies, marketing research suppliers, packaging agencies and others.
  • Consumer & In-Store Promotions: Determine promotional and presence strategy and develop and execute promotions to meet brand, consumer, and customer objectives to drive retail activity, distribution and volume.  Digital & e-comm savvy mandatory.
  • Leadership Behaviors:
  • Comfortable managing complexity across matrixed organizations: manage large SKU portfolios across multiple manufacturing locations including 3rd party manuf.
  • Entrepreneurial, resourceful, self-starter, action-oriented -- able to operate in a lean organization with limited marketing resources.
  • Flexible & responsive in a dynamic business environment strong organizational and time management skills that enable agility amidst multiple & shifting priorities.
  • Comfortable influencing senior management and regional P&L owners to drive growth agenda.
  • Able to create structure and process where it currently does not exist.
  • Strong project manager. Comfortable engaging/leading cross-functional teams.
  • Able to proficiently gain insight and manage IRI/Nielsen & internal shipment data.
  • Proficient in MS Office (Excel, Word, PowerPoint), IRI, Google Analytics, Facebook Analytics, Web Publishing
  • Comfortable building and selling launch plans.
  • Ability to travel 10-15%
  • Position is based in Dallas, TX; no relocation assistance is available.

EEO Statement

Dean Foods considers marijuana (including medical marijuana) to be an illegal drug. Dean Foods will rescind offers of employment to applicants who test positive for marijuana (unless restricted from doing so by state or local law). Dean Foods is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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