Dean Foods

Marketing Innovation Manager

Requisition ID
# of Openings
Bachelor's Degree
Relocation Assistance

DeanLineup_2016-17_R4 with OV 1024 size


The Innovation Manager provides leadership in creating and executing the innovation strategy, pipeline for $2B DairyPure and $600MM TruMoo brands in the $17B fluid milk category. Reporting directly to the Director of Innovation, the Innovation Manager will work closely with Research Partners, members of Marketing, R&D, Finance, Sales, Operations, and Manufacturing to identify market trends, key innovation problems to solve based on brand & consumer understanding, competitive advantage, commercialization path and profitability. Successful traits include having a collaborative mindset, comfortable with ambiguity, being creative, objective, self-reliant, being respectful of others, and having a positive attitude.


In addition, this individual will be responsible for:


  • Playing a key role in identifying market trends that can be leveraged to continually stock the innovation pipeline and/or be used as the foundation for opportunity analyses
  • Owning the long and short term vision for branded innovation concepts to deliver on the company’s growth agenda
  • In addition to new product development, help facilitate the renovation of existing products and packaging innovation
  • Assist in developing the annual innovation and insight plans (innovation summit, AOP), which reflect the organization’s long-term strategy and current information needs
  • Identify, partner with, and manage external vendors in the execution of research and innovation projects
  • Leading cross-functional teams from insights through commercialization
  • Defining sales execution framework (Distribution, Shelving, Merchandising, & Pricing) for key innovation initiatives
  • Leading the bi-weekly innovation taskforce and working with cross-functional partners to define, design, develop and deploy the innovation initiatives for innovation stage gate approvals
  • Manage multiple time-sensitive projects at a time to deliver actionable results
  • Maintain the innovation budget and ensure adherence to plan
  • Use syndicated (Nielsen/IRI data) and proprietary data sources (internal sales data)
  • Perform other duties as assigned



Job Requirements:

  • Bachelor’s degree in Marketing, MBA preferred. 3+ years of relevant innovation and insights experience
  • Is an experienced project manager with the ability to lead projects from inception to conclusion
  • Familiarity with Nielsen/IRI scanning and panel data metrics
  • A successful career progression, with a history of increasing levels of responsibility
  • Marketing Competencies:
  • Understanding of the 4Cs: Collect, analyze and interpret accurate data on the 4Cs (Consumers, Customers, Competitors, and Channels) to develop sound insights and action plans that serve as the foundation for the development of winning marketing strategies and tactics.
  • Business Acumen & Total System Economics: Develop knowledge of the business and trade economics and processes to make informed decisions that result in maximizing profitability.
  • Marketing & Brand Strategy Development: Develop the brand and business strategy through insights analysis, marketing plans and total system economics to deliver volume, revenue, share and profit growth.
  • Digital & Social Media Strategy & Execution: including management of media elements that will maximize ROI from media investments
  • Agency, External Partner & Cross-Functional Leadership: Set direction and manage relationships (including budget and performance) with all third-party agencies, including advertising agencies, marketing research suppliers, packaging agencies and others.
  • Consumer & In-Store Promotions: Determine promotional and presence strategy and develop and execute promotions to meet brand, consumer, and customer objectives to drive retail activity, distribution and volume.  Digital & e-comm savvy mandatory.


  • Leadership Behaviors:
  • Comfortable managing complexity across matrixed organizations: manage large SKU portfolios across multiple manufacturing locations including 3rd party manuf.
  • Entrepreneurial, resourceful, self-starter, action-oriented -- able to operate in a lean organization with limited marketing resources.
  • Flexible & responsive in a dynamic business environment strong organizational and time management skills that enable agility amidst multiple & shifting priorities.
  • Comfortable influencing senior management and regional P&L owners to drive growth agenda.
  • Able to create structure and process where it currently does not exist.
  • Strong project manager. Comfortable engaging/leading cross-functional team.
  • Proficient in MS Office (Excel, Word, PowerPoint), IRI, Google Analytics, Facebook Analytics, Web Publishing
  • Position is based in Dallas, TX; no relocation assistance provided.


EEO Statement

Dean Foods considers marijuana (including medical marijuana) to be an illegal drug. Dean Foods will rescind offers of employment to applicants who test positive for marijuana (unless restricted from doing so by state or local law). Dean Foods is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.


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